Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Rare Ferraris head to Pebble Beach Show

Two collections of eye-catching and rare Ferraris will be reunited in August at the Pebble Beach Concours d'Elegance. The Monterey event will play host to 10 1949 166 MM Touring Barchettas and the only four TR 59 race cars believed to be in existence. The significance of the 166 MM Touring Barchetta--like that of many Ferraris--is twofold.

New Hyundai i30: Look in to my eyes

Hyundai use hypnosis to sell the new i30 Hyundai in the Netherlands are using hypnotist Peter Powers to experiment with hypnosis to raise awareness for the new Hyundai i30. We’ve been big fans of the way Hyundai has marketed their products in the last few years, managing to change perceptions of the brand in a fraction of the time mighty VW took with Skoda. What we’re not too sure of is the latest marketing tactic being tried out by Hyundai in the Netherlands, who have enlisted the skills of hypnotist Peter Powers to create a 15 minute immersive video designed to be watched full screen on your computer – with headphones on – as Powers lets you experience the new Hyundai i30 in a whole new way.

Partnership Premium 2030 - Part 4

This most recent episode from Strate College in Paris, France, shows the 3D development phase of a project done in collaboration with Peugeot. The 30 students on the French university's transport design course were divided into 10 groups before subsequently choosing their direction and developing sketches for their individual scenarios. In the video, the French automaker's chief designer, Gilles Vidal, speaks about the collaboration with the school and discusses the project brief, outlining how students were asked to devise scenarios and come up with mobility solutions for a premium Peugeot for the year 2030.